As a health & wellness brand, wellmade needed an updated look to bring it into the current decade. This new branding takes it from drab and dull to bright and sleek.
For each category of health support, I created a new icon so shoppers could more easily identify products at a glance.
The updated layout, color, and icons all come together to build an aesthetic that can compete with the market's abundance of eye-pleasing products.
The inspiration for the super simplified icons was how abstract art could convey so much with so few lines. For example, the Superfood Wellness category features an icon with two flat lines lying on an upside-down V. One might interpret it as tree-shaped, speaking to the plant-powered ingredients, or it can also be seen as a directional push upwards, helping to boost the body's wellness.
Photography: Matthew Schulert, Elisha Knight
Design: Savannah Mcanally, Anat Erez-Fellner, Jess Lyon
